SJW Bags London.

SJW Bags London is an independent luxury brand making handmade statement handbags, evening bags and exclusive garments. Its pieces combine contemporary British design with traditional textiles from places like Uzbekistan, Turkey and India. We work directly with the owner on every part of the production.

The bags are full of detail, from the textures of the fabrics to the rich colours and the hardware, and all of it needs to come across in the pictures. The brand also wanted a local, homely feel.

The brand takes its name from St John’s Wood, so we built the content around the area itself, shooting Reels close to home among its shops and greenery, with local people taking part.

We find the studios and locations, cast the models and book the hair and make-up teams, then take care of all the product photography and retouching.

Day to day, we create the brand’s social media content, including behind-the-scenes photos and Reels that show how the bags are made, and look after the images and new collections on its website.

We’ve been working with SJW Bags for the last five years.