Fashion & Lookbook Photography.

A fashion shoot with me means your clothing worn by a model, photographed for product pages, a lookbook or a new drop. Most brands need two kinds of picture from one day: tidy, repeatable shots for the shop, and looser frames with movement for the lookbook and social.

Tell me where each image will be used before we start. Shop pictures need the same crop, pose and background from the first outfit to the last, so a customer scrolling a category sees the clothes change and nothing else. Lookbook frames can break that pattern, so it often works best to finish the shop set first and then play.

Studio A in Kentish Town has a motorised system with ten background colours, so a range can go on white, grey or something closer to your brand without moving the set. For full-length shots the paper under the model’s feet has to be clean, and a clothing brand usually needs about two metres of fresh paper for that, so mention it when you book.

The space is about 700 sq ft, with a ceiling rail system for the lights and polyboards to shape them. That leaves room for a model to walk, turn and move a coat or a skirt rather than hold one spot.

If you don’t have a model yet, ask me. I’ll send you names, and you book them yourself.

There’s no in-house make-up artist, but I know good ones. Hair and make-up usually takes around an hour and runs inside your booked time, so plan the session with that hour in it. The studio has two lit make-up mirrors.

Steam everything at home. Studio time is charged by the hour, so pressing beforehand is cheaper, and there’s a small handheld steamer here for creases picked up on the journey. Bring each look together, with its shoes, belt and jewellery, so changes are quick.

Short vertical clips for Instagram can be shot in the same session, so a model turning in the new jacket can go up alongside the stills.