Brand production.

Brand production is one person running the whole visual side of a brand, so you don’t have to hire and brief a photographer, a videographer, a casting agent and a social media freelancer separately. I plan the campaign with you, find the people and places, shoot it and look after what happens to the images afterwards.

It suits brands that need a steady flow of content, not a single shoot. My two longest productions have run for years: seven years with the hair brand Smart Braid and five with SJW Bags London.

With a brand I work with every season, I already know the products, the look and what has worked before, so each shoot starts from where the last one finished. For Smart Braid that has meant lookbooks, packaging and catalogue pictures, long-form films for YouTube, and short clips for TikTok and Reels.

Social media needs feeding between campaigns. As well as my own footage, I have sourced and worked with influencers who wear and use a brand’s products on camera, which keeps new content coming between the bigger shoots.

A campaign works best when it looks like it could only belong to that brand. SJW Bags London is named after St John’s Wood, so we shot its Reels around the area’s shops and greenery, with local people in them, to give the brand a warm, neighbourly feel.

The detail matters as much as the setting. Braids need light that shows texture and ombré colour; handmade bags need retouching that keeps the richness of the textiles and the shine of the hardware.

When the pictures are finished, I can also look after where they end up: laying out the product catalogue, putting new collections live and keeping the online shop looking consistent. Doing both means the images are shot to the sizes and crops the site actually needs.

Shoots take place at Studio A in Kentish Town or on location around London, wherever suits the campaign.