Brief
Santinni came to us to photograph its new collection. They needed lookbook images and photos for their website, with the coats also shot on the invisible mannequin so customers can see the shape and detail of each piece on the product pages.
Challenge
With a whole collection to shoot, the hard part was consistency. Every look needed to feel like it belonged to the same brand, with the same colours, the same mood, and poses that suited the clothes.
What we did
Before we started, we spent time with the model on the feel of the brand, so the poses tell Santinni’s story rather than looking like a generic catalogue.
We kept the lighting the same from the first dress to the last, so the reds, navies and creams look true on screen and the whole collection sits together on the website.
The result
We’ve been shooting for Santinni for the last ten years.
