Fitness Photography.

Personal trainers and coaches need pictures that look like the person clients will actually meet. I shoot portraits for your website and profiles, plus training shots that show how you work: a guard stance, a lunge, a lift held at the hardest point.

We plan the list around what you sell. A boxing coach needs wraps and gloves, a strength coach needs a bar or a rack, and an online coach usually needs a few clean, friendly portraits as well as the action. A few calm, relaxed frames are worth taking too, because a trainer who looks approachable is easier to book.

Muscle shows through shadow, so for physique shots I use hard, directional light from the side or above, usually against black. Softer, brighter light against white suits sportswear and lifestyle pictures, where the kit and the smile matter more than the cuts.

Most people look their best a few minutes after some light work. Bring a resistance band and do a short set before the key frames. I’ll tell you when the light is right for each pose.

Some pictures need real equipment around them. I can shoot in your gym, boxing club or studio anywhere in London, bringing the lights so the room looks dark and dramatic rather than flat under strip lighting. Let the gym know in advance, and pick a quieter time so the background stays clear of other members.

In the studio, a suspension strap or a bench is easy to set up, and the backdrop can change colour between looks without stopping.

For sportswear brands, the clothing has to move and stretch in the picture the way it does in a workout. Activewear looks right on people who actually train, so the poses are genuine and the fabric creases in the right places.

Bring every colourway you want shown, and the matching shoes. Photos and short vertical clips for Instagram can be shot in the same session.